WorkFlow Space: Branch Launch Performance
Full-funnel paid media strategy and brand repositioning for system expansion, generating 5,000+ trial bookings and recruiting 50+ startup teams.
Context, strategy & execution
Expanding into new geographic territories required building brand awareness in new markets (Go Vap & District 8) and establishing predictable acquisition pipelines for co-working spaces and private pods.
Architected and optimized full-funnel paid media campaigns across awareness, conversion, and retargeting, continuously reallocating budget based on performance metrics and gross profit margins. Co-led brand repositioning to increase multi-channel conversion rates by +15% across Facebook and Google. Partnered with IT to overhaul website UX and booking flows, streamlining customer journeys from discovery to conversion. Collaborated with Design to test 100+ creative assets, systematically identifying high-performing hooks, formats, and messaging angles.
Led performance acquisition for system expansion, capturing 5,000+ trial registrations for co-working spaces and pods across new locations. Spearheaded the startup recruitment campaign for Next Wave Startup, securing applications from 50+ registered founder teams.
Brand Positioning & Visual Identity
Co-led brand repositioning and social visual system for WorkFlow Space across digital touchpoints. Translating modern workspace ambiance, private pods, ergonomic details, and productivity lifestyle into high-performing creative assets that drove a +15% conversion lift across Meta Ads and Google.
Private project details
Campaign reports, visuals, and notes shared with authorized viewers.
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