SONY: D2C Marketing & E-Commerce Operations

Planned and implemented digital marketing and e-commerce initiatives to support customer acquisition, engagement, and direct-to-consumer campaign execution for SONY.

Managed website content, product pages, promotional banners, and digital assets while ensuring every update followed brand guidelines, campaign calendars, and launch schedules.

Analyzed website and campaign performance through Adobe Analytics to identify improvement opportunities, then optimized content and campaigns through A/B testing, personalization, and data-led iteration. Supported AI-powered copy testing and predictive analytics initiatives that improved engagement by 5% in FY25.

Used automation and AI tools to streamline marketing operations, reduce repetitive workflow friction, and support regional D2C campaign execution across an expanding portfolio of markets.

Managed customer support requests and coordinated issue resolution through Salesforce CRM, resolving 200+ monthly incidents while improving response flow and cross-team visibility.

Collaborated with internal teams and creative agencies to brief, request, review, and implement campaign assets through Adobe Experience Manager, keeping product pages, banners, and digital touchpoints aligned with SONY's e-commerce priorities.