Performance Ads & Attribution
Acquisition scaling and CAC reduction across Meta, Google Search/PMax, and TikTok Ads supported by server-side CAPI and attribution modeling.
- Custom tracking Pixel & Server-Side Conversions API (CAPI) integration.
- Full-funnel ad structure on Google (Search/PMax), Meta, and TikTok.
- Attribution audit & GA4 measurement event standardization.
- Automated weekly performance reporting dashboards via Looker Studio.