My work

Selected work & case studies

Paid media scaling, TikTok Shop growth, technical SEO, lead generation, and community work across e-commerce, education, and entertainment.

01 / PLAYAH! VIETNAM

PlayAh! Revenue & TikTok Shop Scaling

PlayAh! website shown on a laptop with water splash styling

Scaled TikTokShop revenue from tens of millions to over 1B VND/mo, boosted website revenue 10x in 2 months, and grew Facebook revenue by 300% via AI sales funnels.

TikTok AdsTikTok ShopMeta AdsGoogle AdsAI FunnelsROAS OptimizationBudget ManagementCreative Testing

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02 / WORKFLOW SPACE

WorkFlow Space: Branch Launch Performance

WorkFlow Space booking website shown on a laptop

Full-funnel paid media strategy and brand repositioning for system expansion, generating 5,000+ trial bookings and recruiting 50+ startup teams.

Meta AdsGoogle AdsLanding PagesCreative ProductionLooker StudioLead GenerationBranch LaunchesCreative Optimization

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03 / POPS WORLDWIDE

POPS Worldwide: SEO & Organic Growth

POPS website shown on a laptop in a blue studio scene

Technical SEO strategy and global cross-functional alignment scaling POPS Vietnam 10x to 2.5M monthly users and launching POPS Kids properties.

Technical SEOAhrefsSEMRushGoogle AnalyticsContent SEOSEO RoadmapOrganic GrowthProduct SEO

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04 / TOMATO CHILDREN'S HOME

TOMATO Children's Home: Enrollment Growth

TOMATO Children's Home website shown on a laptop in a warm studio scene

Integrated Marketing 360 work that scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60%.

Meta AdsLanding PagesEmail MarketingOOHCRMMarketing 360Enrollment GrowthCPL Optimization

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05 / ĐẠI HỌC ĐỪNG HỌC ĐẠI & ĐI LÀM ĐỪNG ĐI LÀM

Đại Học Đừng Học Đại: 4M+ Member Reach

Education community Facebook page shown on a laptop in a dark mountain scene

Co-founded and scaled two education and career communities to approximately 3M and 1M members within 12 months.

Community StrategyContent StrategySocial MediaAudience DevelopmentEducationCommunity GrowthCareer GuidanceFounder-Led Growth

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