SONY
Direct-to-consumer marketing and e-commerce operations across website content, campaign assets, performance analysis, A/B testing, AI workflows, and CRM coordination.
Work
Deep dives into D2C e-commerce, multi-channel paid acquisition, TikTok Shop GMV acceleration, technical SEO roadmaps, and community-led organic growth.
PlayAh!
Scaled TikTokShop revenue from tens of millions to over 1B VND/mo, boosted website revenue 10x in 2 months, and grew Facebook revenue by 300% via AI sales funnels.
WorkFlow Space
Full-funnel paid media strategy and brand repositioning for system expansion, generating 5,000+ trial bookings and recruiting 50+ startup teams.
POPS Worldwide
Technical SEO strategy and global cross-functional alignment scaling POPS Vietnam 10x to 2.5M monthly users and launching POPS Kids properties.
TOMATO Children's Home
Integrated Marketing 360 work that scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60%.
Đại Học Đừng Học Đại
Co-founded and scaled two education and career communities to approximately 3M and 1M members within 12 months.
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