My work

Selected work & case studies

Paid media scaling, TikTok Shop growth, technical SEO, lead generation, and community work across e-commerce, education, and entertainment.

01 / PLAYAH! VIETNAM

PlayAh! Revenue & TikTok Shop Scaling

Multi-channel paid media and conversion funnel work that scaled website revenue 10x and grew TikTok Shop GMV from zero to billion-VND scale.

TikTok AdsTikTok ShopMeta AdsGoogle AdsAI FunnelsROAS OptimizationBudget ManagementCreative Testing

02 / WORKFLOW SPACE

End-to-end paid launch campaigns for two new branches, generating 2,000+ qualified leads and 4M+ impressions with a ~VND 300M budget.

Meta AdsGoogle AdsLanding PagesCreative ProductionLooker StudioLead GenerationBranch LaunchesCreative Optimization

03 / POPS WORLDWIDE

Technical SEO roadmap and organic growth work that scaled POPS Vietnam to 2.5M monthly users and launched POPS Kids properties.

Technical SEOAhrefsSEMRushGoogle AnalyticsContent SEOSEO RoadmapOrganic GrowthProduct SEO

04 / TOMATO CHILDREN'S HOME

Integrated Marketing 360 work that scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60%.

Meta AdsLanding PagesEmail MarketingOOHCRMMarketing 360Enrollment GrowthCPL Optimization

05 / DAI HOC DUNG HOC DAI & DI LAM DUNG DI LAM

Co-founded and scaled two education and career communities to approximately 3M and 1M members within 12 months.

Community StrategyContent StrategySocial MediaAudience DevelopmentEducationCommunity GrowthCareer GuidanceFounder-Led Growth