Digital Marketing Executive · WorkFlow Space
2024 — 2026 Co-working & Private Pods · Saigon
Owned full-funnel performance marketing for new branch launches, connecting paid media, landing pages, creative testing, and booking UX into a repeatable lead engine.
Notable contributions
- Generated 5,000+ experience bookings and 2,000+ qualified leads.
- Achieved 35–40% landing page booking conversion rate.
- Launched and scaled Next Wave Startup program with 50+ founding teams.
Meta AdsGoogle AdsLooker StudioLanding Pages
Co-Founder & Community Lead · Đi Làm Đừng Đi Lầm
2023 — Present Career Guidance Community · Vietnam
Co-led a career community for early professionals, shaping content, audience growth, and practical guidance around first jobs and workplace decisions.
Notable contributions
- Scaled community to 1,000,000+ members within 12 months.
- Organized career orientation series and resume review sessions.
- Established community collaboration loops without paid media spend.
Community StrategySocial MediaContent Production
Co-Founder & Community Lead · Đại Học Đừng Học Đại
2021 — Present Youth Education Network · Vietnam
Co-founded an education community helping students choose schools, majors, and long-term career directions through positioning, content strategy, and peer-led discussion.
Notable contributions
- Grew to 3,000,000+ active members across Vietnam.
- Partnered with 8+ leading universities (UEH, FTU, FPT, RMIT, HCMUT, etc.).
- Created viral educational content formats reaching tens of millions of views.
Audience GrowthBrand ArchitecturePartnerships
Performance Senior Executive · PlayAh!
2024 — 2026 E-Commerce Retainer · Saigon
Scaled e-commerce acquisition across TikTok Shop, website, and Facebook by connecting KOC booking, paid media, creative testing, and AI-assisted conversion flows.
Notable contributions
- Scaled TikTok Shop revenue to over 1B+ VND monthly.
- Increased website revenue by 10x in 2 months with ROAS > 10.
- Automated Facebook Messenger AI funnels boosting sales by 300%.
TikTok AdsTikTok ShopMeta AdsAI Funnels
Performance Marketing · Asia Strategic Holdings
2025 — 2026 Growth Media · Saigon
Supported performance marketing initiatives across growth briefs, balancing campaign setup, reporting, audience testing, and stakeholder coordination.
Notable contributions
- Executed targeted paid acquisition across multi-channel portfolios.
- Standardized weekly performance attribution reporting dashboards.
- Coordinated cross-team deliverables between creative and media buyers.
Google AdsMeta AdsAttribution Auditing
Digital Marketing Specialist · Vinh Cara
2024 — 2025 Luxury Retail · Saigon
Handled digital marketing execution across campaign operations, creative coordination, acquisition tracking, and day-to-day performance improvements.
Notable contributions
- Orchestrated product launch promotions and high-intent local campaigns.
- Optimized retail lead generation funnels and showroom foot-traffic ads.
Performance MediaCreative TrackingGoogle Search
Digital Marketing Executive · TOMATO Children's Home
2023 — 2024 Early Childhood Education · Saigon
Ran integrated marketing across paid media, social, landing pages, OOH, CRM, and email automation to improve enrollment efficiency.
Notable contributions
- Tripled monthly student enrollments while cutting CPL by 60%.
- Automated lifecycle email nurturing system with 40,000+ contacts (>60% open rate).
- Achieved +85% CTR improvement across landing pages and social campaigns.
Meta AdsEmail AutomationCRMLanding Pages
Search Engine Optimization Executive · POPS Worldwide
2022 — 2023 Digital Entertainment · Southeast Asia (Saigon HQ)
Built SEO strategy across entertainment and education products, partnering with data, product, and technology teams on technical roadmaps and organic growth.
Notable contributions
- Scaled monthly active users (MAU) of POPS.VN by 10x YoY, reaching 2.5 million.
- Successfully launched POPS Kids gaining 400,000 users in first 6 months.
- Built unified Business Intelligence dashboards for real-time organic KPI tracking.
Technical SEOAhrefsGoogle Analytics 4Looker Studio