All work
01 2024-Present
PlayAh! Revenue & TikTok Shop Scaling
Multi-channel paid media and conversion funnel work that scaled website revenue 10x and grew TikTok Shop GMV from zero to billion-VND scale.
Manage and optimize paid media budgets across TikTok, Meta, and Google using ROAS and marginal-return decision-making to maximize scalable profitability.
Scaled website revenue by 10x within 2 months through Google Ads Performance Max and Search, TikTok Spark Ads, and Meta-to-Web conversion campaigns.
Grew Meta Ads performance 2x month-over-month through AI-automated conversion funnels while sustaining ROAS above 5. Built TikTok Shop from zero to 30x+ GMV growth within 2 months, maintaining ROAS above 10 and driving the brand to a #1 category ranking.
Mentor junior marketers and coordinate creative, operations, and affiliate stakeholders to improve campaign execution quality.