Case study · PlayAh! Vietnam

PlayAh! Revenue & TikTok Shop Scaling

Role: Performance Senior Executive
Timeline: 2024-Present
Background: Scaled TikTokShop revenue from tens of millions to over 1B VND/mo, boosted website revenue 10x in 2 months, and grew Facebook revenue by 300% via AI sales funnels.
Problem: Faced with fragmented channel performance, the priority was building a unified, scalable growth engine across TikTokShop, Website, and Facebook while maintaining ROAS above industry benchmarks.
Approach: Scaled TikTokShop revenue to 1B+ VND monthly by building KOC booking channels and AI sales personas. Increased website revenue by 1,000% through multi-channel ad strategies across Google (PMax & Search), TikTok Spark Ads, and Meta-to-Web funnels. Deployed automated AI conversion flows on Facebook Fanpage to raise conversion rates and drive 300% revenue growth. Led cross-functional alignment with Creative (website rebuild), Brand (asset production), and Affiliate teams (content briefs), while coaching internal execution teams on Meta and TikTok Ads.
Outcome: Achieved 10x website revenue growth within 2 months through integrated paid media funnels while maintaining high ROAS, establishing category leadership on TikTokShop, and elevating team marketing capabilities.
Live Site: Visit PlayAh!

From fragmented spend to scalable growth.

A draggable before/after view for the performance system behind the PlayAh! case study.

Faster learning loop
Creative, budget, and channel decisions connected to weekly performance signals.
Cleaner funnel view
Website, TikTok Shop, and paid media outcomes moved into one optimization model.
ROAS-first scaling
Growth focused on profitable expansion instead of raw spend increases.

Analytics & Growth Dashboard

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Unlock internal campaign dashboards, TikTokShop KOC booking pipelines, Meta-to-Web ad metrics, and AI sales conversation flows for PlayAh! Vietnam.

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