PlayAh! Revenue & TikTok Shop Scaling
Scaled TikTokShop revenue from tens of millions to over 1B VND/mo, boosted website revenue 10x in 2 months, and grew Facebook revenue by 300% via AI sales funnels.
Performance breakdown
Multi-layered comparison: scaling from tens of millions to >1B VND monthly revenue while maintaining ROAS > 10.
From Static Brand Awareness to +10x TikTok Shop GMV
Multi-layered comparison: scaling from tens of millions to >1B VND monthly revenue while maintaining ROAS > 10.
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Direct Affiliate Seeding
Hundreds of creator samples routed automatically based on category GMV potential.
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Server-Side Tracking
Meta CAPI + TikTok Events API deduplication for near 100% purchase attribution.
Context, strategy & execution
Faced with fragmented channel performance, the priority was building a unified, scalable growth engine across TikTokShop, Website, and Facebook while maintaining ROAS above industry benchmarks.
Scaled TikTokShop revenue to 1B+ VND monthly by building KOC booking channels and AI sales personas. Increased website revenue by 1,000% through multi-channel ad strategies across Google (PMax & Search), TikTok Spark Ads, and Meta-to-Web funnels. Deployed automated AI conversion flows on Facebook Fanpage to raise conversion rates and drive 300% revenue growth. Led cross-functional alignment with Creative (website rebuild), Brand (asset production), and Affiliate teams (content briefs), while coaching internal execution teams on Meta and TikTok Ads.
Achieved 10x website revenue growth within 2 months through integrated paid media funnels while maintaining high ROAS, establishing category leadership on TikTokShop, and elevating team marketing capabilities.
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