All work
04 2023-2024
TOMATO Children's Home: Enrollment Growth
Integrated Marketing 360 work that scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60%.
Designed and executed integrated Marketing 360 strategy across social, landing pages, paid media, OOH, and lifecycle communication for TOMATO Children's Home.
Scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60% through funnel optimization and channel-level budget decisions.
Led creative and performance optimization across social media, landing pages, and OOH, delivering an 85% increase in CTR and improving overall media efficiency.
Built and managed scalable email automation programs across 40,000+ contacts, driving open rates above 60%.