Case study · TOMATO Children's Home

TOMATO Children's Home: Enrollment Growth

TOMATO Children's Home website shown on a laptop in a warm studio scene

Role: Digital Marketing Executive
Timeline: 2023-2024
Background: Integrated Marketing 360 work that scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60%.
Problem: Designed and executed integrated Marketing 360 strategy across social, landing pages, paid media, OOH, and lifecycle communication for TOMATO Children's Home.
Approach: Scaled monthly student enrollment by approximately 3x while reducing cost per lead by 60% through funnel optimization and channel-level budget decisions.
Outcome: Led creative and performance optimization across social media, landing pages, and OOH, delivering an 85% increase in CTR and improving overall media efficiency.
Live Site: Visit TOMATO

Showcase

Project Visuals

Private showcase

Unlock TOMATO Children's Home visuals.

Unlock full-funnel Marketing 360 campaign visuals, student enrollment CPL reduction analytics, landing page variations, and 40,000+ contact email automation workflows.

More case studies

PlayAh! Revenue & TikTok Shop Scaling

Scaled TikTokShop revenue from tens of millions to over 1B VND/mo, boosted website revenue 10x in 2 months, and grew Facebook revenue by 300% via AI sales funnels.

WorkFlow Space: Branch Launch Performance

Full-funnel paid media strategy and brand repositioning for system expansion, generating 5,000+ trial bookings and recruiting 50+ startup teams.

POPS Worldwide: SEO & Organic Growth

Technical SEO strategy and global cross-functional alignment scaling POPS Vietnam 10x to 2.5M monthly users and launching POPS Kids properties.