Case study · POPS Worldwide

POPS Worldwide: SEO & Organic Growth

POPS website shown on a laptop in a blue studio scene

Role: Search Engine Optimization Executive
Timeline: 2022-2023
Background: Technical SEO strategy and global cross-functional alignment scaling POPS Vietnam 10x to 2.5M monthly users and launching POPS Kids properties.
Problem: Scaling organic performance across regional entertainment platforms required deep market insights, technical excellence, and unified SEO priorities across global product and data teams.
Approach: Provided strategic SEO advisory and technical guidance across global departments while performing deep competitor research to uncover market opportunities. Partnered with Data teams to build custom BI reporting dashboards for tracking organic KPIs and growth metrics. Collaborated with Product & Technology to define and execute Technical SEO Roadmaps on schedule and within budget, maintaining regional alignment around technical performance, link building, and content quality.
Outcome: Scaled POPS Vietnam (pops.vn) monthly active users 10x YoY to 2.5M, while successfully launching POPS Kids (kids.pops.vn) and gaining 400,000 users in 6 months. In 2022, launched POPS Kids Learn in a competitive EdTech market, acquiring 10,000+ new users within 4 months.
Live Site: Visit POPS

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