All work
03 2022-2023
POPS Worldwide: SEO & Organic Growth
Technical SEO roadmap and organic growth work that scaled POPS Vietnam to 2.5M monthly users and launched POPS Kids properties.
Partnered with Data, Product, and Technology teams to define and execute the technical SEO roadmap, keeping delivery on schedule and tied to measurable organic performance improvement.
Scaled POPS Vietnam to 10x monthly users, reaching 2.5M users per month, while launching POPS Kids and acquiring nearly 400,000 users within 6 months.
Built and launched POPS Kids Learn, growing 10,000+ new users within 4 months in a competitive education vertical.