Hi there, I’m Loc.
I’ve always enjoyed the sensation of making things—whether scaling multi-channel paid media, designing conversion landing pages, or building automated marketing funnels. My early growth experiments sparked a deep interest in crafting campaign systems that feel intentional, high-converting, and joyful.
Today, I focus on designing accessible, data-driven growth strategies for e-commerce, education, and brand platforms. My approach bridges creative production with full-funnel analytics to turn ad spend into measurable, long-term ROI.
Experiences
 | WorkFlow Space | Digital Marketing Executive Owned full-funnel performance marketing for new branch launches, connecting paid media, landing pages, creative testing, and booking UX into a repeatable lead engine. | 2024 - Present |
 | Đi Làm Đừng Đi Lầm | Co-Founder & Community Lead Co-led a career community for early professionals, shaping content, audience growth, and practical guidance around first jobs and workplace decisions. | 2023 - Present |
 | Đại Học Đừng Học Đại | Co-Founder & Community Lead Co-founded an education community helping students choose schools, majors, and long-term career directions through positioning, content strategy, and peer-led discussion. | 2021 - Present |
 | PlayAh! | Performance Senior Executive Scaled e-commerce acquisition across TikTok Shop, website, and Facebook by connecting KOC booking, paid media, creative testing, and AI-assisted conversion flows. | 2024 - Present |
 | Asia Strategic Holdings | Performance Marketing Supported performance marketing initiatives across growth briefs, balancing campaign setup, reporting, audience testing, and stakeholder coordination. | 2025 - 2026 |
 | Vinh Cara | Digital Marketing Specialist Handled digital marketing execution across campaign operations, creative coordination, acquisition tracking, and day-to-day performance improvements. | 2024 - 2025 |
 | TOMATO Children's Home | Digital Marketing Executive Ran integrated marketing across paid media, social, landing pages, OOH, CRM, and email automation to improve enrollment efficiency. | 2023 - 2024 |
 | POPS Worldwide | Search Engine Optimization Executive Built SEO strategy across entertainment and education products, partnering with data, product, and technology teams on technical roadmaps and organic growth. | 2022 - 2023 |
In My Free Time, I...
