Acquisition, tracking, and fast websites.
I help lean teams connect paid media, organic trust, analytics, SEO, and headless web builds into one measurable operating system.
A practical stack for acquisition, trust, and delivery
Each service is scoped around the operating work that moves revenue: setup, execution, measurement, and iteration.
Performance Ads & Attribution
Scale conversions and lower CAC through high-intent paid campaigns and modern server-side measurement frameworks.
- Custom pixel tracking & server-side CAPI integration
- Full-funnel Google, Meta, and TikTok ad accounts build
- Advanced attribution auditing & GA4 tracking setups
- Weekly analytics dashboards (Looker Studio)
Organic Seeding & Advocacy
Deploy natural forum discussion threads and community seeding campaigns that establish genuine peer recommendation.
- Organic discussion angle engineering across Reddit & Forums
- Targeted niche group monitoring & sentiment control
- Validating brand trust via micro-influencers & KOCs
- Viral community response playbook creation
Strategic Brand Positioning
Outline your core positioning, styleguides, and messaging maps to stand out in crowded tech markets.
- Brand voice guidelines & copywriting frameworks
- Core market positioning audits & value proposition design
- Launch campaign themes and key message mapping
- Cohesive typographic, palette, and symbol rulebooks
DTC Storefront Optimization
Refine store interfaces and configure retention flows to increase Customer Lifetime Value and average order index.
- Cart drawer & dynamic checkout design edits (CRO)
- Automated email customer flows (Klaviyo CRM)
- Highly catalog ad feeds optimized for social shopping
- DTC performance audits & order value diagnostics
Headless Web Engineering
Build lightning-fast, fully responsive websites on Astro and React that score perfect Lighthouse diagnostics.
- Headless static sites deployment using modern framework architectures
- Interactive interfaces with smooth, lightweight micro-animations
- Technical SEO markup, automated sitemaps, and strict schema
- User-friendly headless content editing fields integration
AI Funnels & Growth Automation
Streamline manual marketing loops and unlock inbound scale by deploying automated lead generation workflows, custom CRM syncs, and AI content engines.
- Automated multi-channel lead routing (CRM & Slack)
- AI-assisted content optimization & programmatic SEO
- Custom database syncs and automated reports (API/SQL)
- Interactive email sequence automation & drip campaigns
How the work gets executed
Pick a lane to see the actual operating tasks behind the service.
How I execute: Performance Ads & Attribution
Scale conversions and lower CAC through high-intent paid campaigns and modern server-side measurement frameworks.
Setting up server-side Conversions API (CAPI), GTM Server container, and GA4 for perfect tracking accuracy.
Building, bidding, and scaling ads campaigns on Meta, Google Search/PMax, and TikTok Shop.
Configuring landing page variations and optimizing the user signup path to maximize conversion rates.
How I execute: Organic Seeding & Advocacy
Deploy natural forum discussion threads and community seeding campaigns that establish genuine peer recommendation.
Drafting organic discussion scenarios that introduce product recommendations naturally.
Leading campaigns across tech platforms, general groups, Facebook hubs, and Reddit pages.
Monitoring social threads and proactively resolving negative community discussions.
How I execute: Strategic Brand Positioning
Outline your core positioning, styleguides, and messaging maps to stand out in crowded tech markets.
Defining clear target personas, competitor gaps, and your core unique value proposition.
Building modular copy blocks that scale from landing page hooks to email headers.
Standardizing logo grids, typography, and palettes for developers and creative teams.
How I execute: DTC Storefront Optimization
Refine store interfaces and configure retention flows to increase Customer Lifetime Value and average order index.
Redesigning checkout pages, trust indicators, and cart flows to prevent basket abandonment.
Configuring welcome streams, recovery paths, and post-purchase sequences in Klaviyo.
Refining custom product feeds to pass structured variables to TikTok and Meta catalogs.
How I execute: Headless Web Engineering
Build lightning-fast, fully responsive websites on Astro and React that score perfect Lighthouse diagnostics.
Creating static page assemblies that load in milliseconds and deliver perfect SEO crawls.
Building snappier components (collages, listings, query tabs) that run securely in browser frames.
Linking repositories with easy Markdown editors (Keystatic/Decap) for simple client-side updates.
How I execute: AI Funnels & Growth Automation
Streamline manual marketing loops and unlock inbound scale by deploying automated lead generation workflows, custom CRM syncs, and AI content engines.
Connecting ads, email tools, and internal CRMs via Make.com/Zapier to automate lead transfers instantly.
Setting up AI pipelines to clean data, generate page variations, and auto-check formatting rules.
Writing simple server-side hooks to pass lead data, sync sheets, and feed automation dashboards.
Simple, flat-rate pricing models
No agency percentages. No complex sales loops. Pick the format that fits your pace.
Advocacy Seeding Retainer
Build community trust, handle sentiment issues, and run ongoing seeding loops on niche forums.
- Weekly seed posts & organic discussions
- Reddit, Facebook, and local forum tracking
- Dedicated account campaign engineer
- Sentiment monitoring alerts
- Basic creative book (KOCs & copy)
Full-Funnel Growth Retainer
Complete performance scaling, tracking integration, landing optimization, and reporting dashboards.
- Meta, Google, and TikTok ad management
- Server-side Conversions API (CAPI) & GA4 GTM
- Weekly analytics updates + Looker dashboards
- Custom landing page CRO diagnostics
- Creator ad creatives direction & briefs
Headless Web Engineering
End-to-end design, static site building, SEO, and CMS setup. Fast, clean, lightweight code.
- Astro/React responsive static builds
- CMS integration (Keystatic/Decap/Sanity)
- 100/100 Lighthouse speed performance package
- Full technical SEO configuration
- 4 weeks post-launch support
Frequently Asked Questions
Clear answers about collaboration processes, scope, and technical setups.