Projects

A selection of brand and performance campaigns that drove measurable growth — from organic search to paid social and full-funnel strategy.

WorkFlow Space — Community & Brand Growth

Led digital strategy for a co-working brand — content, paid ads, and community campaigns that grew monthly engagement by 3×.

PlayAh! — Performance Marketing

Drove full-funnel Meta & TikTok campaigns for a lifestyle brand, optimizing ROAS and scaling profitable customer acquisition.

POPS Worldwide — SEO & Organic Growth

Owned search strategy for Vietnam's largest entertainment platform, compounding organic traffic through content and technical SEO.

PNJ — E-commerce & Retail Campaigns

Managed multi-channel digital campaigns for Vietnam's top jewellery retailer across seasonal peaks and new product launches.

Sony Vietnam — Brand Awareness & Lead Gen

Ran integrated brand and performance campaigns for Sony's consumer electronics launches, delivering qualified leads at scale.